"Ukiyoe Immersive Art Exhibition NAGOYA" produced by HITOHATA,INC. was held from July 8th(Sat.) to August 28th(Mon.), 2023, at the Kanayama Minami Building Museum Building (former Museum of Fine Arts, Boston, Nagoya). (Organizer: Ukiyoe Immersive Art Exhibition NAGOYA Executive Committee (TV Aichi, HITOHATA,INC., JIJI PRESS, LTD.))

"Ukiyoe Immersive Art Exhibition" is based on over 300 works by world-renowned ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada, and uses 3DCG animation and projection mapping to entertain adults. This is an experiential digital art museum where you can immerse yourself in the world of ukiyo-e in a three-dimensional visual space, depicting it as a graphical digital art work that can be enjoyed by everyone from children to children.

You can take photos and videos inside the venue, so you can dive into the fantastic world of Ukiyo-e and take photos.

The Ukiyoe Immersive Art Exhibition received the Excellence Award in the Project Category at the CJPF Awards 2025, organized by the Cool Japan Public-Private Partnership Platform (CJPF), administered by the Intellectual Property Strategy Promotion Office, Cabinet Secretariat of Japan. Also we won the Gold Award in the “Experiential & Immersive - Exhibition Experience” category at the international creative awards “MUSE Creative Awards 2026.”[organized Awards Association (IAA)]

[Official Website]  https://www.ukiyoeimmersiveart.com/en

Outline of the event

[Name] Ukiyoe Immersive Art Exhibition NAGOYA

[Dates] July 8th, 2024 (Sat.) - August 28th, 2023 (Mon.) 9:30am - 8:00pm (last admission 7:30pm)

[Venue] Kanayama Minami Building(Former Museum of Fine Arts, Boston, Aichi, 1-1-1 Kanayama-cho, Naka-ku, Nagoya, Aichi)

[Ticket] 

<Sales period>

Advance tickets: May 27th (Sat) 10:00 am - July 8th (Sat) 9:29 am

Same-day tickets: July 8th (Sat) 9:30 a.m. to August 28th (Mon) 7:30 p.m.

<Entrance fee>

*Admission free for children under 3 years old

<Where to buy>

WEB: Asobuyu! Ticket Pia, Lawson Ticket, e-plus, CN Playguide, Boo-Woo Ticket, Ikoyo, KKday

In-store: Multi-copy machines at Seven-Eleven stores (P code: 994-300), Loppi at Lawson and Ministop stores (L code: 41749), multi-copy machines at FamilyMart stores, Chunichi Shimbun retailers

[Organizer] Immersive Experience! Moving Ukiyoe Exhibition NAGOYA Executive Committee (TV Aichi, HITOHATA,INC., JIJI PRESS, LTD.)

[Co-sponsored by] Chunichi Shimbun Co., Ltd.

[Support] Nagoya City, Aichi Prefecture, Aichi Prefectural Board of Education, FM AICHI, ZIP-FM

[Special Support] Chubu Electric Power Company Mirise Co.

[Special Cooperation] Panasonic Connect Co.

[Ukiyoe Navigator] Masumi Horiguchi

[Official HP]   https://www.ukiyoeimmersiveart.com/en

Greetings,

About The "Ukiyoe Immersive Art Exhibition NAGOYA"

The " Ukiyoe Immersive Art Exhibition NAGOYA " is the first-ever digital art museum project where visitors can immerse themselves in the world of ukiyo-e through a three-dimensional visual space utilizing 3DCG animation and projection mapping. Based on digital data of over 300 works by renowned ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada, this exhibition presents a new style of graphical digital art that can be enjoyed by people of all ages.

The masterpieces of ukiyo-e, widely embraced by the common people during the Edo period and continuing to captivate the world even today, are brought to life in a vibrant and dynamic visual space by contemporary artists and creators. Our aim is to create an enjoyable and lively world depicted in ukiyo-e, connecting it to the modern era as a form of pop art.

In addition, we will also exhibit original ukiyo-e prints and reproductions from the Edo period, allowing visitors to appreciate them in contrast with the original composition and colors of ukiyo-e. Line drawings and explanations of ukiyo-e will also be included.

We sincerely hope that through this exhibition, you will feel the charm of ukiyo-e in a familiar way.

Lastly, we would like to express our deepest gratitude to all those who have provided tremendous support for the realization of this exhibition.

Sincerely,

Ukiyoe Immersive Art Exhibition NAGOYA Executive Committee (TV Aichi, HITOHATA,INC., JIJI PRESS, LTD.)

Production of The "Ukiyoe Immersive Art Exhibition NAGOYA"

Producer and General Director: Higashiyama Takeaki (Representative Director of HITOHATA,INC.)

In the world today, there is significant attention on immersive experiential content known as "immersive." With the advancement of digital technology, it has become possible to have high-definition and immersive visual experiences, leading to the acceptance of the exhibition "Immersive Museum," where contemporary artists reconstruct past artistic works with a new sensibility in the form of digital art.

Amidst this backdrop, the present exhibition is a joint project by HITOHATA and TV Aichi, aiming to deliver an unprecedented scale of "Immersive Museum" focusing on the world-renowned ukiyo-e theme.

In the production process, we utilized cutting-edge digital technology to focus on various aspects of the fascination, enjoyment, and beauty of ukiyo-e, aiming to create a digital art space that can be enjoyed by people of all generations.

For example, in the space themed around the acclaimed "Japan Blue" and "Ai" as the central theme, we depicted the flat whale portrayed in Utagawa Kuniyoshi's "Whale Hunting by Miyamoto Musashi" as a three-dimensional CG, dynamically swimming through the space.

Furthermore, in the space themed "Rei," adorned with beauty portraits and flowers, we expanded the backgrounds depicted in the beauty portraits by Kitagawa Utamaro, Utagawa Kuniyoshi, and Utagawa Kunisada, and portrayed graceful women enjoying cherry blossom viewing through motion graphics.

Behind the scenes, we employed various techniques to maximize the charm of ukiyo-e, such as using AI to enhance the digital data of ukiyo-e with higher precision, reproducing the colors of the Edo period, tracing outlines to create line drawings, and utilizing motion sensors to enable interactive movements of ukiyo-e. We also produced a diverse range of content and created intricate three-dimensional visual spaces using over 40 projectors.

Through this exhibition, we hope to provide an opportunity for you to experience the charm, depth, and unexpectedness of ukiyo-e and feel the world of ukiyo-e as an exhilarating form of pop art in your daily life.

Staff

Creative Staff

Producer & General Director HIGASHIYAMA TAKEAKI

Creative Director NAGAO TAKAKI

Spatial Producer JACK HUNG

Art Director HAYASAKA NOBUYA , KOBAYASHI HITOSHI

Assistant Producer NAKAGAWA NODOKA

Technical Director YONETA HAYATO , NAKATA SHUHEI

Spatial Designer LIN YA CHAN

Video Creator TAKEUCHI FUMIYA , ADACHI TOMOAKI , NISHIZAWA KOKI , SASAKI FUGA , MORIGUCHI ITARU

Graphic Designer MATSUDA ARISA , SATO MITSURU , KAWASE KAEDE

3DCG Designer KURACHI SHUN , MASUDA NAOYA , KIKUCHI KOTOE , FANG JOU LIN , , YAMASHITA CHISATO

Interactive Programmer FUNATO DAISUKE , KUSAKA TAKASHI

Sound Designer HASHIZUME SHINICHI

Technical Engineer SAITO HIROSHI , ITO KIMIKO , TANAKA HIROSHI , SATAKE TAKAHITO , ZHAO YAN , TERAMOTO KAZUAKI , KAWAMURA KAI , KAWAMURA MASAHIDE , ASHIDA SERIKA

Ukiyo-e Advisor HORIGUCHI MASUMI

Project Staff

Event Producer FUJITA TEPPEI , NAGATA KAZUKI , HARADA MAMI

Ukiyo-e Advisor HORIGUCHI MASUMI

Attraction Director KATO SHOW

Production Director MAENO TADAHIKO , KIKUCHI DAISUKE

Operations Director OKUNISHI HIROKI

Merchandising Director KITO TOSHIYA

VTR Director HAGIWARA TSUGUHITO

Planner SASAKI YUKIKO

PR HARADA MAHO , SAKAI KEIJI

Web Director MATSUSHIYA TOMOMI , SHIINA YOSUKE

Web Designer YOSHIMURA YUICHI

Videographer KANOUCHI TAICHI , OMURA HAYATO

Photographer NISHIKAWA CHISATO