"Hanachozu Mangekyo Flower x Projection Mapping" produced by HITOHATA,INC. will be held at Ito Family Residence (Nagoya City, Aichi Prefecture) is a tangible cultural property designated by Aichi Prefecture, from December 16th (Thursday) to 19th (Sunday), 2021.

The Ito Family Residence, a symbol of the streets of Shikemichi, was opened to the public (usually closed), and a number of works created in collaboration with flower arrangement and projection mapping were exhibited under the theme of "Festival of Flowers and Digital Art".

The "Flower and Digital Art Festival" at the Ito Family Residence was held from December 6th (Monday) to 19th (Sunday), 2021 in a row of three projects including this project.

Outline of the event

[Name] Hanachozu Mangekyo Flower × Projection Mapping

[Dates] December 16th (Thursday) to December 19th (Sunday) 2021 10:00-17:00 (Last entry 16:30)

[Venue] Ito Family Residence (1-36-12 Nagono, Nishi-ku, Nagoya)

[Organizer] HITOHATASHA association

[Co-sponsored] Nagoya City

[Produce] HITOHATA,INC.

[Works] Artist Yukiya Takakita / Nagoya University of Arts and Sciences Sayoko Ikeda / CHARiS FLOWER DESIGN Yumiko Mitsuyama / Flower Noritake Junji Noritake

[Cooperation] Endoji Shotengai Promotion Association / Azuon Co., Ltd./Kanai Scene Shop Stock Association / Nakaya Co., Ltd./Meikoren Association

About Ito Family Residence

The Ito family is a merchant house in Kiyosuetsu, commonly known as "Kawaito". During the Edo period, he was a merchant of the Owari clan.

The house consists of a main house consisting of the main house, new tatami room, and south tatami room, and a storehouse, new storehouse, west storehouse, and craft storehouse. It has become.

The main building and Omotesando are lined up facing Ofuna Machisuji, and the warehouse faces Shikemichi. The townhouse is on the west side of the street, and the warehouse is on the east side. It has become an eye-catching and extremely important symbol.

About the work theme "Regenerate Japan"

The theme of digital content produced by the digital artist group HITOHATA,INC. is "Regenerate Japan".

The new coronavirus has lost the opportunity to share and inherit the wonderful cultural arts and traditions that Japan has grown and refined over the years, and is on the verge of decline.

HITOHATA,INC. creates content with local cultural arts and traditions as a motif, and digital entertainment that is inspired by it and boldly sublimated with new interpretations and aesthetics, creating vitality in Japan and becoming a cultural arts nation and aim to revitalize Japan.