Three projects under the theme of "Aichi Prefecture Designated Tangible Cultural Property Ito Family Residence x Flower and Digital Art Festival" produced by HITOHATA,INC. was held from December 6th (Monday) to 19th (Sunday), 2021 at Aichi Prefecture Designated Tangible Cultural Property Ito Family Residence(Nagoya City, Aichi Prefecture). The Ito Family Residence, a symbol of the streets of Shikemichi, has been specially opened (usually closed) and three projects "Hana Kujaku II Flower x Projection Mapping", "Eika Ryoran Flower x Projection Mapping", and "Hanachozu Mangekyo Flower x Projection Mapping" were held in collaboration with ikebana and projection mapping. These events were held by three organizations and co-sponsored by Nagoya City. We aimed to create a fantastic space where splendid flowers and digital art are fused by setting in a precious building that retains the remnants of the castle town of Nagoya during the Edo period.

Outline of the event

[Name] Aichi Prefecture Designated Tangible Cultural Property Ito Family Residence x Flower and Digital Art Festival

(Phase 1 12 / 6-11) Flower Peacock II Flower x Projection Mapping

(Phase 2 12 / 12-15) Eika Ryoran Flower x Projection Mapping

(Phase 3 12 / 16-19) Hanachozu Kaleidoscope Flower x Projection Mapping

[Dates] December 6th (Thursday) to December 19th (Sunday), 2021 10: 00-17: 00

[Venue] Ito Family Residence (1-36-12 Nagono, Nishi-ku, Nagoya)

[Organizer] (Phase 1) HITOHATA,INC. (Phase 2) CENTRAL ART (Phase 3) HITOHATA ASSOCIATION

[Co-sponsored] Nagoya City

[Works] Artist Yukiya Takakita / Nagoya University of Arts and Sciences Sayoko Ikeda / CHARiS FLOWER DESIGN Yumiko Mitsuyama / Flower Noritake Junji Noritake / Ishida Ryu Iemoto Ishida Mika / Ishida Ryu Shihan Hibino Kisui

[Cooperation] Endoji Shotengai Promotion Association / Azuon Co., Ltd./Kanai Scene Shop Stock Association / Nakaya Co., Ltd./Meikoren Association

About Ito Family Residence

The Ito family is a merchant house in Kiyosuetsu, commonly known as "Kawaito". During the Edo period, he was a merchant of the Owari clan.

The house consists of a main house consisting of the main house, new tatami room, and south tatami room, and a storehouse, new storehouse, west storehouse, and craft storehouse. It has become.

The main building and Omotesando are lined up facing Ofuna Machisuji, and the warehouse faces Shikemichi. The townhouse is on the west side of the street, and the warehouse is on the east side. It has become an eye-catching and extremely important symbol.

About the work theme "Regenerate Japan"

The theme of digital content produced by the digital artist group HITOHATA,INC. is "Regenerate Japan".

The new coronavirus has lost the opportunity to share and inherit the wonderful cultural arts and traditions that Japan has grown and refined over the years, and is on the verge of decline.

HITOHATA,INC. creates content with local cultural arts and traditions as a motif, and digital entertainment that is inspired by it and boldly sublimated with new interpretations and aesthetics, creating vitality in Japan and becoming a cultural arts nation and aim to revitalize Japan.