"Sakuranoshirobashi x FORUM 8 Central Rally 2021 Projection Mapping" produced by HITOHATA,INC. was held at Sakuranoshirobashi in Okazaki City, Aichi Prefecture from November 12th (Fri) to 14th (Sun), 2021.

This event is a collaboration event with "FORUM 8 Central Rally 2021" to be held in Okazaki City from November 12th (Friday) to 14th (Sunday), 2021, and is a new attraction of Okazaki City completed in 2020. Projection mapping images such as digital art content running in cyber space were projected on the bodies of the three "Toyota GR Yaris" displayed on "Sakuranoshirobashi".

At the same time, "Okazaki Castle Otemon Projection Mapping" was held at the same time at the neighboring Okazaki Castle Otemon.

Outline of the event

[Name] "Sakuranoshirobashi x FORUM 8 Central Rally 2021 Projection Mapping"

[Dates] November 12, 2021 (Friday) -November 14, 2021 (Sunday) 18:00-21:00

* Approximately 8 minutes of content was continuously projected with an intermission of approximately 5 minutes in between.

[Venue] Sakuranoshirobashi (Myodaiji Honmachi, Okazaki City, Aichi Prefecture)

[Details] Three "Toyota GR Yaris" displayed at the new famous "Sakuranoshirobashi" in Okazaki City, which was completed in 2020 at a collaboration event with "FORUM 8 Central Rally 2021". Projection mapping images such as digital art content that runs through the cyber space were projected on the body of Toyota.

[Organizer] Okazaki City / Okazaki City Nighttime Economy Promotion Council

[Sponsor] Chubu Electric Power Grid, Chubu Electric Power Miraiz, Toho Gas, NTT West, NEC, OpenStreet

[Planning and production] HITOHATA,INC. / HITOHATASHA association

[Cooperation] TOYOTA GAZOO Racing,FORUM 8 Central Rally 2021

About Sakuranoshirobashi

Completed on March 22, 2020, a vast pedestrian bridge with a total length of 121.5m, a width of 19m (effective width of 16m), and an area of 2,000 square meters, located just north of the Nishimikawa General Government Building in Aichi Prefecture.

Wood from the Okazaki Kaeda area is used on the surface so that pedestrians can enjoy the scenery comfortably. It is a calm space with the scent of cypress.

A new attraction that serves as a flow line connecting Higashi-Okazaki Station to Kagota Park and is a symbol of the Kuruwa area, which is the former Okazaki Castle.

About the work theme "Regenerate Japan"

The theme of digital content produced by the digital artist group HITOHATA,INC. is "Regenerate Japan".

The new coronavirus has lost the opportunity to share and inherit the wonderful cultural arts and traditions that Japan has grown and refined over the years, and is on the verge of decline.

HITOHATA,INC. creates content with local cultural arts and traditions as a motif, and digital entertainment that is inspired by it and boldly sublimated with new interpretations and aesthetics, creating vitality in Japan and becoming a cultural arts nation and aim to revitalize Japan.