"Ukiyoe Immersive Art Museum GINZA", TOKYO will be held in spring, 2027┃NEWS┃HITOHATA,INC.

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NEWS

RELEASE

2026/05/12

"Ukiyoe Immersive Art Museum GINZA", TOKYO will be held in spring, 2027

The “Ukiyoe Immersive Art Museum GINZA” will open in Ginza, Tokyo, in the spring of 2027.

The “Ukiyoe Immersive Art Museum GINZA” is the first permanent facility to be established in Ginza, Tokyo, as the culmination of the immersive art exhibition “Ukiyoe Immersive Art Exhibition,” which has attracted a cumulative total of over 500,000 visitors across nine cities in Japan and abroad.

Since its inaugural run in Nagoya in the summer of 2023, the “Ukiyoe Immersive Art Exhibition” has toured a total of nine cities—five in Japan and four overseas, including Milano (Italy), Kagoshima, Tokyo, Taipei (Taiwan), Fukuoka, Kaohsiung (Taiwan), Osaka, and Paris (France)—attracting a cumulative total of over 500,000 visitors.

Furthermore, “Ukiyoe Immersive Art Exhibition” Exhibition has been highly acclaimed both domestically and internationally for its cultural value and artistic merit, having received the Excellence Award in the Project category of the “CJPF Awards 2025” organized by the Cool Japan Public-Private Partnership Platform (Secretariat: Intellectual Property Strategy Promotion Secretariat, Cabinet Office), as well as winning the Gold Award in the “Experiential & Immersive - Exhibition Experience” category at the international creative awards “MUSE Creative Awards 2026,” and has been highly acclaimed both domestically and internationally for its cultural value and artistic merit.

It has also garnered widespread attention on leisure and art-related booking and recommendation sites, ranking first in the “Asoview!” Art Events and Festivals Ranking (“The Moving Ukiyo-e Exhibition TOKYO” as of February 20, 2025), No. 1 on the “Let's Enjoy Tokyo” Museum & Art Event Ranking (“The Moving Ukiyo-e Exhibition TOKYO” as of February 25, 2025), and No. 1 on the “Walker Plus” Kanto Event Ranking (“The Moving Ukiyo-e Exhibition TOKYO” as of February 20, 2025).

The “Ukiyoe Immersive Art Exhibition,” which garnered significant attention both domestically and internationally, has been reborn as the “Ukiyoe Immersive Art Museum GINZA”—a hub for experiencing Japanese culture that combines cutting-edge technology with traditional Japanese art to offer an unprecedented immersive experience. Set in Tokyo’s Ginza district, a destination that attracts people from around the world, including international visitors and the luxury market, the museum will showcase the profound depth of ukiyo-e—a treasure Japan proudly presents to the world.

*Details regarding the location, opening date, and ticket information will be announced at a later date.

[“Ukiyoe Immersive Art Museum GINZA” Official Website]

https://www.ukiyoeimmersiveart.com/ginza

Ukiyoe Immersive Art Museum GINZA

“Ukiyoe Immersive Art Museum GINZA” draws on over 300 works by world-renowned ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, and Kitagawa Utamaro, Tosusai Sharaku, Utagawa Kunisada, and other world-renowned ukiyo-e artists. Utilizing cutting-edge 3DCG animation and projection mapping, the museum presents these works as innovative digital art that transcends generations and languages. It is an immersive, experiential digital art museum where visitors can immerse themselves in the world of ukiyo-e through eight distinct three-dimensional visual spaces.

Centered on masterpieces of ukiyo-e—including “The Great Wave off Kanagawa” and “Clear Autumn Sky (commonly known as Red Fuji)” from Katsushika Hokusai’s “Thirty-Six Views of Mount Fuji”—visitors can fully appreciate the beauty of ukiyo-e through three-dimensional visuals, sound, and scent that envelop the space. Furthermore, the museum displays actual ukiyo-e prints from the Edo period as well as reprints created from woodblocks carved in the Meiji era and beyond, offering multilingual explanations in Japanese, English, Chinese, and other languages about the history of ukiyo-e, Edo culture, and the ukiyo-e artists.

In addition, the venue features a museum shop offering original merchandise created in collaboration with long-established brands, as well as a gallery where actual ukiyo-e prints are displayed and sold, allowing visitors to experience Edo culture with all five senses and take a piece of it home.

Photography and video recording are permitted throughout the venue, allowing you to step into the fantastical world of ukiyo-e and capture the moment.

Please look forward to the “Ukiyoe Immersive Art Museum GINZA” a Japanese cultural experience facility where masterpieces of ukiyo-e—which continue to captivate the world across the ages—come to life dynamically, and where you can learn about the depth of ukiyo-e through actual prints and explanatory displays.