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2024/08/14

“Make Ukiyo-e Move! [A New Employee on Day Three Takes on Milan, Italy, from Nagoya]” aired on MBC Minaminihon Broadcasting

“Make Ukiyo-e Move! [A New Employee on Day Three Takes on Milan, Italy, from Nagoya]” aired on MBC Minaminihon Broadcasting.

MBC Minaminihon Broadcasting: Tuesday, August 13, 2024, from 10:25 a.m.

https://x.com/MBC_kagoshima/status/1823161295484444919

[Program overview]

The “Ukiyoe Immersive Art Exhibition,” an innovative exhibition that draws on Japan’s traditional art of ukiyo-e, heads to Milan, Italy. Leading it to success is Nakagawa, a new employee just three days into the job. The camera follows her challenge.

Ukiyo-e that move!? A world of ukiyo-e brought to life—

Surprising the world by setting Japan’s traditional art of ukiyo-e in motion is HITOHATA, a Nagoya-based company that creates projection mapping.

Chosen as project manager just three days after joining, new employee Nakagawa is tasked with making a success in Milan of the “Ukiyoe Immersive Art Exhibition,” a three-dimensional visual experience that makes full use of 3DCG animation and projection mapping.

Standing in Nakagawa’s way are language barriers and a string of technical problems. On top of that, a major problem arises that no one in Japan had anticipated.

All to convey the appeal of ukiyo-e overseas, Nakagawa pushes forward, putting her heart into the work and enlisting the cooperation of her team!

Can the “moving ukiyo-e” of the Reiwa era, powered by new technology, capture the hearts of the people of Milan…

The program follows a new employee who was a university student just days earlier as she makes her mark on the international stage, up to her “miraculous third day on the job.”

[Appearing]

HITOHATA, a projection mapping company

New employee Nodoka Nakagawa and others

[Narration]

Megumi Hayashibara

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